There is over ¼ of the  Australian population that have some form of disability.  That can  be something as simple as getting older and needing glasses to something like a physical disability that requires the use of assistive tools to access that information.  That is approximately 25% of the market that providers may not be reaching, a large proportion of potential clients. When you add those who have English as a second language to this then the proportion becomes much larger.  Our mission is to assist all providers to present information that is easy, simple, interactive and inclusive.  Thus making the information accessible to as wide a market as possible